Are you curious about using digital signage in your cafeterias? You’re not alone - the digital signage industry in the U.S. is anticipated to reach $6.90 billion by 2025. That’s quite a jump considering the current digital signage market is only half that amount today. So why the big shift?

Well, let's think about the students you serve each day. This new generation of students, sometimes referred to as iGen or Gen Z, are digital natives that have never known a time without access to a smartphone or tablet. They grew up with technology at their fingertips and the ability to consume information from a screen. The iGen generation has grown accustomed to highly-visual, personalized communication; so it only makes sense that your cafeterias and schools should follow suit.

There are a number of benefits supporting the addition digital signage to your cafeteria.  But before you purchase, here are 3 things your nutrition program should consider:

Say goodbye to whiteboards and printed menus and hello to new and up-to-date digital signage! Digital signage is changing the way cafeterias around the country share their daily menus and school announcements. It not only gives your cafeteria a fresh, updated look, but also helps to engage your students and increase participation. 

A report conducted by Grand View Research, Inc. suggests that the digital signage industry will nearly double in the next decade. You might be saying to yourself, “I operate and manage a school cafeteria. Why is this important?” As the use of digital signage becomes more and more prominent in industries such as retail, restaurants, transportation, and healthcare, it will soon become the norm and one of the most effective ways to engage students in the lunch line.

With an estimated 40% of parents between the ages of 38 and 18, millennials are part of an ever growing parent population in K-12 schools. This generation of the early cell phone adopters, now Facebook, Snapchat and tweet constantly, turn to Alexa for daily problem solving, and require Uber as a main source of transportation.  With the increasing reliance on convenience-based technology as a part of daily life, here are some ideas to help engage with your parents and promote your meal program in the digital age: