Cracking the iGen Code: Why Heartland is Launching a New Communications Platform

Today’s generation of students - aptly dubbed “iGen” - are more digitally connected and technically savvy than any other group on the planet. They grew up with the internet and never knew a time where information, a photo, or a status, couldn’t be shared in seconds with the swipe of a finger or click of a button.

The manner in which iGens consume information is vastly different than the students that came before them. Most iGen teens are multi-screen users and are accustomed to consuming large amounts of media from multiple touch points all at once. With smartphones in the hands of 95% of teens and the ubiquity of photo, video, and information sharing apps like TikTok, SnapChat, and YouTube, the way that today’s students communicate and engage with one another has drastically evolved.  So isn’t it time that we adapt the way we communicate and engage with them?

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